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Strategy31 July 2024 · 8 min read

The Ultimate Guide to Online Ordering for Takeaways

Everything an independent takeaway needs to know about online ordering — what it costs, what it should do, and how operators are using it to grow sales by 25% or more.

AM

Atif Mahmood

MyFoodFast

MyFoodFast online ordering website and branded mobile app shown side by side

Online ordering is no longer optional for takeaways — it is the front door. The question is not whether to have it, but whether the system you have is helping you grow or quietly costing you customers. This guide walks through what good looks like, what to avoid, and how independent takeaways are using online ordering to outperform the chains.

Why online ordering matters

A modern online ordering system does three things at once: it brings in new customers, it gives you a direct channel that the marketplaces cannot tax, and it streamlines your kitchen operations so orders flow in cleanly without the staff having to type them up. Done right, it lifts both top-line revenue and bottom-line margin.

What real operators are seeing

Pizza Triangle reported a 25% increase in sales within the first three months of upgrading to MyFoodFast.

Slumdog Indian achieved a 90% customer satisfaction rate thanks to seamless order processing and timely deliveries.

What to look for in a system

  • A polished website and branded mobile app — your customers should never feel like they are using a marketplace.
  • Centralised menu management so an item update flows everywhere instantly.
  • Direct integrations into Just Eat, Deliveroo, and Uber Eats so every order lands in one place.
  • A pricing model that does not punish growth — flat fees, not percentage-of-sales.
  • A growth engine — promotions, loyalty, and win-back built in.

How MyFoodFast is priced

MyFoodFast POS starts from £40 per till/month, with your ordering website included. 1% MFF on online card orders, plus Stripe processing. Stripe fees vary by card, account and payment method. The online example uses standard UK cards; your agreed processor rates apply. Customers pay a 50p service fee per order. No MFF transaction fee on cash orders through your ordering website. Optional product fees and the customer service fee are separate. Optional products are separate; see the pricing page.

The takeaway

If your current system is costing you a percentage of every sale, slowing down your kitchen, or holding back your branding, you are leaving money on the table. Direct, owned online ordering is the single highest-leverage upgrade most independent takeaways can make.

Originally published on the legacy MyFoodFast site.

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